Privacy Policy

Last update: September 2023.

LG lugar de gente has great concern with the Privacy Policy and Data Protection. It is important to share with you, the data subject, our Privacy Policy, and Data Protection, so you will become aware of our zeal, protection, and transparency with the treatment of your private data.

This Policy is made for you, to introduce our guidelines and the way LG lugar de gente collects, processes, stores, and protects the personal information in the treatment of personal data as CONTROLLER, when LG lugar de gente will make decisions regarding the treatment of your personal data.

Therefore, this Policy is to show you our activities regarding both online and offline data capture, reaching the personal data that LG lugar de gente collects through our many channels, including —but not limited to — websites, applications, social networking, researches, and events. Please, note that LG lugar de gente will be able to get together personal data combined from different sources (for instance, our website and offline events) or LG lugar de gente partners. You can consult the section “About your rights concerning personal data” to obtain more information about how to oppose that.

In some specific cases, if you choose not to provide your personal data pointed out as necessary (LG lugar de gente will indicate when that is the case, for instance, putting this information in our report forms explicitly), maybe we will not be able to provide our services to you.

Where do we collect the personal data?

LG lugar de gente can collect your personal data from the following sources:

Websites of LG lugar de gente: all our websites can be used to collect personal data. This for both websites we operate straight through our domains and IP addresses and websites or pages LG lugar de gente establishes in third-party services.
Electronic Mail and systems of exchange of instant messages: services used to keep electronic communication between you and LG lugar de gente, including those available directly by LG lugar de gente, or third-party services like WhatsApp, Telegram, SMS (short message service), and similar.
Mobile applications of LG lugar de gente: mobile applications provided directly by LG lugar de gente or by third-party services like Google or Apple.
Advertisements, propagandas, and online forms: interaction with any kind of advertisements, propagandas, and online forms of LG lugar de gente.
Offline records: records filled in offline, distributed during events, and other interactions with LG lugar de gente.
Data received from third-parties: including, but not limited to social networks and third-party websites, for instance, Facebook, Instagram, LinkedIn, Google Analytics and similars, data aggregator services, LG lugar de gente partners, public sources, and data received during the acquisition of other companies.

Which personal data do we collect and how do we collect it?

Throughout your interaction with LG lugar de gente, using one of the sources for collection previously mentioned, we can collect several kinds of personal data about you, as exposed below:

Contact Information: it includes any type of information that may make our contact with you easier, including your physical mail address, phone number, electronic mail address, websites, and social network profiles.

Login information: any information to identify and authenticate yourself in services provided by LG lugar de gente, including your register name (login), irrecoverable password (encrypted), and safety questions.

Demographic information of your interest: any information that may describe your demographic data, habits, or your behavioral characteristics, including your birthday, birthdate, age or age rate, gender, geographic location, favorite products, hobbies and pastimes, other interests, and familiar information, or information about your lifestyle.

Technical information about your computational equipment or mobile devices: details on your computer or other portable devices that had been used to access one of our websites, services, applications, including the IP address register used to connect your computer to the internet, your geographic location, the kind and version of operational system, and the kind and version of the web browser. If you access an LG lugar de gente’s website or application using a mobile device, such as a smartphone or a tablet, the information collected will also include, whenever it is allowed, your telephone’s exclusive device ID, geographic location, and other similar data of the mobile device.

Market researches and consumers’ feedback: information you willingly share with LG lugar de gente about your experience with the use of our products and services.

Content generated by holders of personal data: including any content you create and share with LG lugar de gente on third-party social networks or through uploading to one of our websites, applications, and other online and offline services, including the use of applications on third-party social networks, like Facebook, Instagram, LinkedIn, and similar. This data includes texts, comments, articles, photos, videos, personal stories, or other contents and similar midia. Whenever it is allowed, LG lugar de gente collects and publishes contents generated by holders in connection with a variety of activities, including advertising LG lugar de gente’s products and services, contests, awards and other promotions, the website’s community resources, holders’ engagement, and third-party social networks.

Information on third-party social networks: it is any data you share publicly on a third-party social network (such as Facebook, Instagram, LinkedIn, and similar) and that you allow it to share with us. This data may include details such as your basic account information (name, email address, gender, birthdate, current city, profile picture, user ID, list of friends and similar information) and any further information or activities you allow the third-party social network to share with us. LG lugar de gente will receive your third-party social network’s information (or parts of it) whenever you download an item or interact with an LG lugar de gente’s application or web service on a third-party social network; Whenever you use a resource on social network that is integrated to on LG lugar de gente’s website, or whenever you interact with us through a third-party social network. To learn more about how your information on a third-party social network is obtained by LG lugar de gente, or to choose not to share this social network information, visit the third-party social network’s website.

Sensitive Personal Data: LG lugar de gente does not treat personal data considered to be sensitive according to the current legislation, except in situations predicted in the current legislation. This way, we do not have the intention of collecting or processing sensitive personal data in the ordinary course of your interactions with our products, services, websites, applications, etc. If we process your sensitive personal data, LG lugar de gente will be supported on the following basis: (i) detecting and preventing crime, (ii) compliance with the applicable law, (iii) holder’s consent.

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Regarding the use of your personal data

The following items describe the purposes for which LG lugar de gente collects your personal data and the different kinds of personal data that it collects for each purpose. Please note that not all the uses below are relevant for all the individuals, and they may apply only to specific situations.

Services to the holder: your personal data is used to provide services to you as a holder of the personal data, including answering your questions, doubts, and suggestions. Normally, it requires certain contact personal information, and information about the reason for your questioning, doubt, or suggestion.

Reasons for using your personal data in this situation:

- Fulfill contract obligations;
- Legal obligations;
- Our legitimate interests;
- We have obtained your consent (when necessary).

Our legitimate interests in this situation:
- Improve and develop our products and services;
- Be more efficient when serving your requests.
- Protect our system, networks, and employees;
- Fully fulfill legal obligations.

Promoting contests, sales, and other marketing actions: with your consent (when necessary, according to the current legislation), LG lugar de gente will use your personal data to provide information about products and services, such as marketing communication, advertisement campaign or sales. This can be done through several means of communication, including email, advertisements, sending SMS, phone calls, and mail (as allowed by the current legislation), besides our own websites and/or third-parties websites, social networks, and applications. In this situation, the use of your personal data is completely voluntary, which means you can object to or even redraw your consent to your personal data treatment for these purposes at any moment. To learn more about how to change your preferences regarding marketing communication, see the section “About your rights regarding your personal data” on this policy. For further information on our contests and other sales, see our regulation, or details posted about each contest/sales promotion.

Reasons for using your personal data in this situation:

- Fulfill our contractual obligations;
- Our legitimate interests;
- Obtain your consent (when necessary).

Our legitimate interest in this situation:

- Understand which of our products and services may be of your interest and provide you with information on them;
- Define consumers to new products or services.

Third-parties social networks and websites: we will use your personal data when you interact with functions of third-parties social networks and websites, such as give them your “like”, to provide advertisements and interact with you in third-parties social networks. The way these interactions work, the profile data LG lugar de gente obtains about you, and how to cancel them (“opt-out”) may be understood by revisiting the privacy policy directly on the respective third-parties social networks and websites.

Reasons for using your personal data in this situation:

- Our legitimate interests;
- Obtain your consent (when necessary).

Our legitimate interest in this situation:

- Understand which of our products and services may be of your interest and provide you with information on them;
- Define consumers to new products or services.

Customization (offline and online): based on your consent (when demanded according to the current legislation), LG lugar de gente will use your personal data to (i) understand your preferences and habits, (ii) anticipate your needs, based on our understanding of your profile, (iii)improve and customize your experience on our websites and applications. (iv) assure the content on our websites and applications are optimized for you and your computer or device; (v) send you advertising and target content, and (vi) allow you to participate in interactive functions, whenever you decide to, which means you can object to it, or even redraw your consent at any moment, to the treatment of your personal data for these purposes. To learn more about it, refer to the section “About your rights regarding your personal data” in this policy.

Reasons for using your personal data in this situation:

- - Our legitimate interests;
  - Obtain your consent (when necessary).

Our legitimate interest in this situation:

- Understand which of our products and services may be of your interest and provide you with information on them;
- Define consumers to new products or services.

Legal reasons or merger/acquisition: in case LG lugar de gente or its goods are acquired by, or merged with, other companies, including for bankruptcy, we will share your personal data with our legal successors, respecting the current legislation’s demands. We will also share your personal data with third parties (i) when required by the applicable law; (ii) in response to legal procedures, (iii) in response to a competent legal authority’s request, (iv)to protect our rights, privacy, safety or property. or (v) to fulfill the terms of any agreement or our website’s terms, products, and services, as the current legislation.

Reasons for using your personal data in this situation:

- Legal obligations;
- Our legitimate interests;

Our legitimate interest in this situation:

- Fully with comply legal obligations;
- Protect our systems, goods, and employees.

Other purposes and general situations: according to the current legislation, LG lugar de gente will use your personal data for other general business purposes, such as maintenance on your account, conduct internal or market surveys, and measure the effectiveness of our market campaigns. If you have an account registered at LG lugar de gente, we save us the right to use your personal data for the management and operation of our communication, IT, and safety and data protection systems.

Reasons for using your personal data in this situation:

- Fulfill contractual obligations;
- Legal obligations;
- Our legitimate interests;
- Obtain your consent (when necessary).

Our legitimate interest in this situation:

- Improve and develop new products and services;
- Be more efficient when serving your requests;
- Protect our systems, networks, and employees;
- Fully comply with legal obligations.

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Regarding your personal data sharing

Besides the entities that are part of LG lugar de gente, we will also be allowed to share your personal data with the following third-party organizations:

Service providers: including external companies that are used by LG lugar de gente to help operate our business. Service providers and their selected employees are only authorized to access your personal data on behalf of LG lugar de gente to specific tasks, which are requested to them based on our direct instructions. Our service providers are legally bound to keep your personal data confidential and safe, and, in case of violation, they will solidarily answer according to the current legislation.

Credit Analysis Agencies, debit collection, and financial services: as allowed by the applicable law, credit analysis agencies and/or debit collection are external companies that LG lugar de gente will be able to use to help us verify your credit status or to collect debts past due.

Third-party companies that use personal data for their own marketing purposes: except for situations in which you gave your specific consent, LG lugar de gente does not license nor sell your personal data to third-party companies for its own marketing purposes. In case this kind of sharing happens, the identity of these third-party companies will be revealed before your consent.

Third-parties that use your personal data for legal reasons or due to merger/acquisition: we will share your personal data with third-parties for legal reasons or in the context of a merger or acquisition at LG lugar de gente.

How long will we keep your personal data?

According to the current legislation, LG lugar de gente will use your personal data for as long as it is necessary to satisfy the purposes for which your personal data were collected, as described in this policy, or to fulfill the legal and applicable requirements.

Personal data used to provide you a customized experience will be kept exclusively by the time allowed, according to the current legislation.

You can obtain details on the retention of your personal data through the communication channels detailed in this policy.

When your personal data’s treatment is over, they will be eliminated in the technical limits of the activities as a whole, being authorized its conservation in the situations provided by the current legislation.

Regarding the storage or transference of your personal data

LG lugar de gente adopts adequate measures to assure your personal data is kept confidential and safe. However, these protections do not apply to the information you chose to share in public areas, such as third-parties social networks.

People who may access your Personal Data: your personal data is treated by our employees or authorized agents, if they need to have access to such information, depending on the specific purposes for which your personal data have been collected.

Measures taken in operational environments: we will store your personal data in operational environments that use safety measures, both technical and financial, able to prevent any kind of non-authorized access.

Measures LG lugar gente expects you to take: it is important that you also have a role in keeping your personal data safe. When you create an online account, please be sure to choose a strong password to avoid that non-authorized parties guess it. We recommend you never reveal it or share it with other people. You are the only one responsible for keeping your password confidential and for any actions taken through your account on our websites and LG lugar de gente’s compatible services.

If you use a shared or public computer, never choose the option of remembering your login, email address, or password, and be sure you signed out from your account whenever you leave the computer. You also must use any privacy settings or control that LG lugar de gente provides on our website, services, or applications, including the ones considered optional.

Transference of your personal data: given the nature of our business, we might have to transfer your personal data stored inside LG lugar de gente to other locations, including those out of LG’s direct control, according to the established purposes in this Privacy Policy. For this reason, we can transfer your personal data to other countries, if they have laws and regulations compatible with the ones in Brazil.

Concerning your rights regarding personal data

You have the right to confirm existence, access, review, modify, and/or request an electronic copy of the information of your personal data which are treated by LG lugar de gente.

You also have the right to request details on the origin/source of acquisition of your personal data or the sharing of this data with others.

At any time, you can limit the use and share, or revoke the consent to any of our treatment activities of your personal data, except for situations entitled in the current legislation.

These rights can be exercised through communication channels detailed in this policy, being necessary the validation of your identity through the provision of a copy of your ID, or equivalent means of identification, according to the current legislation.

Every time a request is submitted without the provision of the necessary evidence to confirm the holder’s legitimacy, the request will be automatically rejected. We highlight that any information of identification provided to LG lugar de gente will only be processed according to and in the measure allowed by the current laws.

We highlight that, in some cases, we cannot exclude your personal data without excluding your user account as well. In addition, some situations request the retention of your personal data after you ask for your exclusion, to meet legal or contractual obligations.

When available, our websites, applications, and online services may have a function dedicated for you to review and edit your personal data. We highlight that LG lugar de gente requests the validation of your identity using, for instance, a login system with an access password or similar resource, before allowing the access or modification of your personal data, ensuring that there will be no non-authorized access to your account as well as to your associated personal data.

LG lugar de gente does everything to meet all the concerns you may have about the way we process your personal data. However, if you have unsolved concerns, you have the right to complain to the competent data protection authorities.

What are your choices regarding how we use and share your personal data?

LG lugar de gente will do all it can to give the freedom of choice regarding the personal data you share with us. The following mechanisms will give you control over the treatment of your personal data:

Cookies/Similar Technologies: you can manage your consent using:
- Our solutions of consent management;
- Your browser’s configuration to refuse some of all the Cookies and similar technologies, or to warn you when they are being used.

Advertising, marketing, and sales: you can allow your data to be used by LG lugar de gente to promote our products or services through verification boxes located in registration forms, or answering questions shown by our representatives.
If you decide not to receive such releases anymore, you can cancel your subscription to receive releases related to marketing at any time, following the instructions provided in such releases.
To cancel the subscription of marketing release sent by any means, including third parties’ social networks, you may choose to leave at any moment, canceling your subscription, through the links available in our release, logging in into our websites, applications, and online services compatible, or third parties’ social networks, and adjusting your user’s preferences, or calling straight to our customer service.
It is important to remember that, even with your subscription cancellation to our marketing communication, you will continue to receive financial releases from LG lugar de gente, such as requests, transaction confirmation, notifications on your account activities on our websites, compatible services, and other important advertisements non-related to marketing.

Customization (offline and online): whenever allowed by law, if you want your personal data to be used by LG lugar de gente to provide you with a customized experience, or marketing and content-driven, you can indicate that through the relevant checking boxes located in the registration forms, or answering the questions shown by our representatives.
If you decide not to benefit from this customization anymore, you can choose to leave at any time, logging into our websites, applications, and compatible services, and choosing the user’s preferences on your account profile, or calling straight to our customer service.

Targeted advertising: LG lugar de gente can build partnerships with advertisement networks and other providers of services and advertisements, which show advertisements and other announcements in our name or other companies non-affiliated to LG lugar de gente’s name. Some of these advertisements may be adjusted to your interests, based on the information collected on our websites and other services compatible with LG lugar de gente, or websites of companies non-affiliated with LG lugar de gente.
You can contact us through communication channels detailed in this policy to obtain more information on how to manage or cancel your participation in targeted advertising.

Regarding Children and Teenagers’ personal data

LG lugar de gente does not request, collect, process, store, or share, consciously, personal data of underage children and teenagers, except in cases when there is a legal provision, or explicit consent of their parents or legal guardians, according to the current legislation. If we find out the occurrence of any kind of treatment of this type of personal data, non-intentionally, we will quickly remove the child’s or teenager’s personal data from our reco.

Regarding the use of cookies, register files (logs) and similar

Cookies are small text files that can be put in your computer or portable device by websites, or services on the web that you use. They are used to guarantee the websites’ and other online services’ good work, as well as providing information to the owners of the websites or online services.

Cookies make the process of adjusting LG lugar de gente websites to your personal needs easier, as well as your use and getting feedback from the visitors’ satisfaction.

LG lugar de gente uses the following kinds of cookies on its websites and compatible services:

Session cookies: they are temporary use cookies, which are excluded now you close your browser. When you restart your browser and go back to the website that has created the cookie, this website treats you like a new visitor.
Persistent cookies: they are those cookies that remain in your browser until you delete them manually, or until your browser deletes them according to the time duration established by the cookie. These cookies will recognize your return as a visitor to an LG lugar de gente’s website or service.

Necessary cookies: they are cookies strictly necessary to the operation of a website or service that is compatible with LG lugar de gente. They allow you to browse through the website and use our resources.

Cookies that send us information about you: at LG lugar de gente we put this kind of cookie on a website or services that is compatible with LG lugar de gente and it can only be read by our websites and compatible services.

Cookies on LG lugar de gente’s advertisements: we put cookies on advertisements that are shown on websites and services compatible with third-parties. We obtain information through these cookies when you click or interact with the advertisement. In this case, LG lugar de gente is placing a “third-party” cookie. We can use this data obtained by third-party cookies to send you other advertisements we believe will be relevant or of your interest based on previous behavior.

Cookies that share your information with third-parties: these are cookies placed on a LG lugar de gente’s website by our partner companies, such as online advertisement services. They can use the data collected by these cookies to send you advertisements directed from other websites anonymously, based on your visit to websites or services compatible with LG lugar de gente.

LG lugar de gente’s websites and services will also be able to use other tracking technologies similar to cookies, which are capable of collecting information such as IP addresses, register files and web beacons, among others. This data is also used to help us adjust the websites and other services compatible with LG lugar de gente to your personal needs.

See the details below:

IP addresses: an IP address is a number used on the internet or network to identify your computer. Every time you connect to the internet, your computer receives an IP provided by your internet services supplier. We can register IP addresses for the following purposes:
- Technical problems support;
- Maintenance of our websites and other online services’ protection;
- Obtain better comprehension on how our websites and other online services are used;
- Adjust our content to your needs, depending on your geographic location.

Log Files: LG lugar de gente or a third-party working in our name will be able to collect information as logs that detail the website’s activities and collect statistics on the user’s browsing habits. Normally, these logs are generated anonymously and help us understand details such as:
- The kind of browser and system used by our websites and online services users.
- Details on the user session, including the original URL, date, time, and what pages the user has visited on our websites and online compatible services, as well as how long the user remained using them.
- Other browsing or click counting details, including the website’s traffic report, unique visitors counting, and similar data.

Web beacons: LG lugar de gente will be able to use web beacons (or clear gifs) on LG lugar de gente’s websites or electronic communication. The web beacons (also known as webbugs) are small sequences of code that allow the delivery of a graphic image on a page on the web with the goal of transferring data back to LG lugar de gente. We use this information from beacons to the most varied purposes, including:
- Understand how the user responds to email campaigns;
- Traffic report of our websites and compatible services;
- Count the unique visitors, audit, and email and advertisement reports, and customization on our websites and other compatible services.

It is important to remember that it is up to you to ensure your computer’s or portable device’s configurations reflect whether you consent to the use of cookies or not.

The great majority of browsers allow you to establish rules to warn you before accepting cookies or simply refuse them. You do not need to have enabled cookies to use or browse most of the LG lugar de gente’s websites or online services. However, in that case, we may not ensure you will manage to access all of our resources. We recommend you to refer to the bottom “help” on your browser to discover how to do this configuration. Remember that if you use browsers, or even different computers and/or portable devices in different places, you will have to be sure that each device and browser is adjusted to your personal cookies preferences.

Since our web beacons can be part of a web page, it is not possible to opt-out this kind of resource, but you may turn it into completely non-functional activating the “opt-out” resource to the cookies put by this beacon.

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Changes in our Privacy Policy

Whenever LG lugar de gente decides to change the way it treats your personal data, this Policy will be updated. We reserve the right of doing any changes to our practices and this POlicy at any time, as long as we remain in conformity with the current legislation. We recommend you to access it frequently, or whenever you have any doubts, to check on any updates or changes to our Privacy Policy.

How to contact us

You can contact us to:

Ask questions or make comments on this policy and our practices of privacy and personal data protection;
File a complaint
Confirmation of the existence of treatment of your personal data;
Obtain information on how to access your personal data;
Make/Request the correction of incomplete, inaccurate, or outdated personal data;
Obtain information on the anonymization, block, or elimination of unnecessary, excessive, treated in noncompliance with the current legislation data;
Obtain information on your personal data portability to other service supplier or product, through express request, according to the current legislation;
Request the elimination of personal data treated with your consent, except for the hypothesis under the current legislation;
Request details of the public and private entities with whom we share your personal data;
Obtain information about the possibility of not giving your consent and on the consequences of this negative;
Revoke your consent to the treatment of your personal data, except for the hypothesis under the current legislation;
Other rights of the holder of personal data, according to the current legislation.

How do I do this?

To make requests and talk to the in charge of the Treatment of Personal Data, click here and fill in the form.

Other ways to contact us:

In charge of the personal data treatment: André Belém
Email address: protecaodedados@lg.com.br
Phone number: (62) 3545-9000 or (62) 3928-9001
Address: Primeira Avenue, Block 1B Lot 31, Cidade Empresation Condominium, Aparecida de Goiânia – GO – Zip Code: 74934-600

LG lugar de gente will receive, investigate, and reply, within a deadline considered reasonable, any request or complaint on the way LG lugar de gente treats your personal data, including complaints regarding disrespect to your rights under the privacy and personal data protection current laws.

Privacy Policy

Where do we collect the personal data?

Which personal data do we collect and how do we collect it?

Regarding the use of your personal data

Regarding your personal data sharing

How long will we keep your personal data?

Regarding the storage or transference of your personal data

Concerning your rights regarding personal data

What are your choices regarding how we use and share your personal data?

Regarding Children and Teenagers’ personal data

Regarding the use of cookies, register files (logs) and similar

Changes in our Privacy Policy

How to contact us

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